Don’t Waste Your Money on Naked Marketing Schemes

I have had couple of clients and colleagues asking me what my thoughts were regarding Naked Juice. I decided to take the liberty in gathering as much information as I can do before labeling it as a healthy drink or not. This was a project I took the liberty of doing on my own. My interest stemmed out of my personal experience with Naked Pomegranate Acai 15.2oz.  As I was sipping the drink and checking the label on the bottle, I was impressed with the picture showing how many fruits they used to fill the bottle I held in my hand:

1 2/3 Pomegranates

 95 Açaí Berries

 1 1/3 Apples

 1/2 Banana

 

14 Red Grapes

  

14 White Grapes

As what a good nutritionist would do, I looked at the nutrition label curious to see how much fiber, vitamins, sugar, and calories a bottle contained. I was under the impression that this liquid was jam packed with vitamins and minerals:

 

Nutrition Label Pomegranate Acai Naked

-One Serving size: 8oz

-Servings per container: 2

 One 15.2 oz. bottle contains:

-4 Servings of fruit

-320 calories

-62g sugar (AKA 5 tablespoons of sugar)

-0% Vit C

-2% Vit A

-0% Fiber

  

I was fooled by the pictures on the nutrition label, color of the juice, and even the flavor! This bottle was nothing more than a pretty package with what might as well be kool-aid mixed with 5 table spoons of sugar and water.

This nutrition label disappointed me enough to analyze each Naked Juice sold at a local grocery store for approximately $3.67 each:

What I found was that all of their drinks do not have any dietary fiber, some had very poor levels of vitamins and minerals, and others had a much better amount of nutrients. If I am buying something that cost almost $4.00 I expect to pay for the actual benefits from the fruit used to make the juice.

For Pomegranate Acai and all the flavors you will shortly see under the “Do Not Buy list”, the vitamins were eliminated during pasteurization, (the juice is heated to destroy harmful bacteria, vitamins are destroyed at high heat, and Naked never bothered to put synthetic vitamins back into the drink afterwards.)

The good news is that some of their products are not impostors and do provide you with a nutritious beverage. They all cost the same so you can make a better choice of selection from the varieties they offer after reading this.

The bad news is that all of the beverages had 0% Fiber. That means you will not have the benefit of feeling full longer like you would with the actual fruit in the raw, or have any of the benefit of the soluble fiber.

The following is a very condensed version of the Good versus the Bad:

DO NOT BUY 

The following are very poor in Vitamin A and C and other nutrients:

BUY these:

The following juices have been fortified with Vitamins and added Boosters:

Suggestion:

• Do not treat them as meal replacers
• Eat raw fruit and veggies instead to benefit from all the vitamins and fiber needed
• These should be treated as last choice for people who absolutely cannot eat raw fruits or veggies

Last Thought:

Be a responsible consumer and demand the qualities of products sold are what you want. We vote with our money to dictate what stays and what goes out of business. Hopefully this was helpful and you can apply it to your future purchase. Remember to be a smart shopperand always analyze what it is you are buying because you may get the same quality product for a fraction of the cost.